Beautiful, healthy, straight hair

Whatever season we're in, whatever the fashion trends, straight hair is always a must. But what should you do to do it right and above all not to harm your hair?

1. Wash with one of the special shampoos that facilitate hair straightening and apply conditioner as necessary to soften them. For an even better result, do not bathe with your head down, but in a standing position.
2. Gently dab your hair, without rubbing, and start blow-drying, running your fingers through it. But don't dry them completely! Hair should retain about 70% of its moisture. If they are particularly wild or frizzy, we recommend using a leave-in product before drying.
3. Separate them and work the tufts with a large round natural bristle brush, starting at the back and working upwards. A bobby pin will help keep the rest of your hair up. You should lower the blow dryer parallel to the tuft, to smooth the outer surface of the hair.
4. Apply a serum immediately after to smooth the ends and prevent frizz.
In case you use a hair straightener, the hair should be completely dry, even better if you have showered the day before. To protect them from damage, apply a special straightening cream that will protect them from heat.